Nelson Soapery
Reduced by 70%
Shop Cart abandonment rate
Increased by 120%
Average time on website
The Client
Nelson Soapery was started by Rhonda in her Garage in regional Victoria. Handcrafted with care, their artisanal soaps blend natural ingredients to create indulgent bathing experiences. They not only create beautiful products but help other people start this business through their various social platforms and communities.
The Challenge
When Nelson Soapery engaged us they were having issues moving from a simple home brand to an industry leading design. They lacked unique packaging design and brand identity. Their website was on a simple shopify theme and they were having a high cart abandonment rate.
The Strategy
We helped them design a unique packaging design and develop a new brand identity for them. This involved taking inspiration from their existing identity and modifying it to suit a unique modern design across their website. We also wrote new content for each of their products and provided FAQs and how to videos for each of their categories. This helped increase consumer trust and reduce cart abandonment rate. We also incorporated tons of customer testimonials in different sections of website.
The Result
Our strategy and unique designs remarkably improved the KPIs that we set in the start of the project.
Through strategic technical enhancements and captivating content creation we achieved a remarkable 70% reduction in cart abandonment rates.
Additionally, our tailored approach to content targeting high-volume, long-tail search terms led to a substantial 120% increase in average time spent on the site. Meticulous Conversion Rate Optimization (CRO) analysis further enhanced user engagement, resulting in a significant 90% increase in average time spent across all traffic channels.
This holistic approach not only strengthened Nelson Soapery’s brand but also fostered substantial growth in their organic traffic, laying a solid foundation for sustained success.
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